Smile Sealers and Running A Teeth Whitening Business With Mallory Stewart

🎙️ Whitening Wednesday - Season 5, Episode 4: From Side Hustle to Smile Sealer
With Mallory, Founder of Glowing Grins & SmileSealer
You don’t have to quit your 9–5 to build something big—and Mallory is proof.

In this inspiring episode, we chat with Mallory, a dental hygienist turned whitening clinic owner and product creator. We dive into how she scaled Glowing Grins from mobile side hustle to brick-and-mortar, her retail-first mindset, and the launch of SmileSealer—a enamel barrier that’s changing the game for health smiles throughout North America.

We talk real retail stats, client behavior, custom packaging vibes, and why your whitening room should feel like a wine bar. Oh—and how to stop dampening your client’s results with a laundry list of aftercare rules.
🛍️ If you’re not retailing yet, you will be after this episode.

⏱️ Timestamps:
00:00 – Intro: From Charleston with shine ✨
00:26 – Meet Mallory: Hygienist turned whitening entrepreneur
01:46 – Glowing Grins started as a travel side hustle
03:40 – The transition from part-time to full-time whitening
04:27 – Inside her studio: 2 chairs + strong retail shelves
05:25 – Retail strategy: 100% of clients walk out with something
07:08 – Why your whitening biz should be a one-stop shop
08:05 – Branding magic: Self-Pour & Top Shelf treatment names
10:00 – Customization: self-admin vs provider method
11:41 – Gingival barrier on everyone—no matter what
13:28 – 4 years of whitening & what led to SmileSealer
14:27 – The ‘white diet’ dilemma + client frustration
16:16 – What is SmileSealer? (Spoiler: it’s sunscreen for teeth)
17:11 – Texture, taste, and how it feels on enamel
18:13 – Reapply before eating — not a one-and-done fix
19:52 – Other products failed: why this one makes clinical sense
20:52 – SmileSealer dominates Mallory’s retail sales
22:53 – How to wholesale SmileSealer for your own studio
25:39 – 120 uses per tube?!
26:35 – Shipping available to Canada, USA, and worldwide
28:10 – Where to follow Mallory & claim your discount

🎧 Listen on [Spotify] and [Apple Podcasts]
🛍️ Check out our sponsor: www.fernwhiteningsupplies.ca
🔗 Mallory’s businesses:

• @glowinggrins

• @smilesealer