• Mentorrach mentorship

    MENTORSHIP

    Struggling with Chairside Whitening?

    Feeling frustrated with inconsistent results or excessive chair time? I’ve been there too. Let’s work together to overcome these challenges and achieve the results you’re aiming for.

    P.S. If you’re a chairside wizard but struggling with the business side—like cost per patient, profit margins, and more—I can help with that too. Reach out and let’s transform your whitening services and business strategy into a success story!

    Teeth Whitening Mentorship 
  • Teeth whitening webinars

    WEBINARS

    Got Whitening Woes?

    If you're facing challenges with your whitening services, chances are I’ve got a free webinar addressing just that! In partnership with Fern Whitening Supplies, we offer a range of monthly webinars designed to tackle common pain points and boost your skills. Check out our selfpaced webinars and find solutions that work for you.

    Monthly Webinars 
  • Teeth Whitening Podcast

    PODCAST

    Tune In to Whitening Wednesday!

    Listen to the premier podcast dedicated to teeth whitening and entrepreneurship! Whitening Wednesday brings you weekly episodes filled with solo insights from me and valuable guest interviews. Whether you’re seeking technical tips or business strategies, this is your go-to resource for all things teeth whitening. Don’t miss out—join us every Wednesday and elevate your whitening game!

    Stream Today 
  • Dental Assistant Turned Entrepreneur

    Mentorrach is Rachel Hicks and my journey began in 2014, working hands-on in general dentistry and orthodontics. These early years allowed me to build a solid foundation in dental care, which laid the groundwork for my transition into the teeth whitening and tooth gem industry.

    Along the way, I ventured into dental sales, gaining a deeper understanding of the industry. This experience gave me valuable insight into what dental professionals and patients face when it comes to achieving the perfect bright smile.

  • The First Commercial Teeth Whitening Studio In Canada

    In 2019, I started a small teeth whitening business out of my home, transforming a tiny office into a fully functional whitening studio. As demand grew, I opened U Whitening, the first commercial teeth whitening studio in Canada. I developed my own proprietary chairside whitening formulations and retail products in collaboration with a local dental lab, ensuring the highest quality results for my clients.

    To expand further, I took the business mobile, creating a successful pop-up model where I provided professional teeth whitening services in medi-spas and dental offices across the region.

    As 2025 approaches, I’m excited to announce that the second U Whitening location is already in the works, bringing even more opportunities for brighter smiles across Canada.

  • Wholesale Teeth Whitening Supplies

    Feedback from U Whitening made it clear that many providers were looking for solutions to offer their clients, and they were amazed by the profit margins I was achieving with my whitening services. This sparked the realization that my product line could benefit not just my team, but also other teeth whitening professionals.

    In 2022, I founded Fern Whitening Supplies to help empower teeth whitening professionals. The goal was simple: to provide access to advanced technologies and high-quality products that would help them grow a safe, effective, and profitable whitening business. Through Fern, we’re building a stronger, more sustainable teeth whitening industry, one professional at a time.

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